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| Models
and Techniques of Change: Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing,
by Doug McKenzie
Mohr, William Smith (New Society 1999) is a guide to implementing sustainable
behavior in communities. The
authors describe seven techniques for making changes: 1) Uncovering the barriers and benefits of change 2) Making commitments to act 3) Using prompts to remember to act 4) Building norms in the community 5) Communicating effective messages 6) Using incentives to enhance action and 7) Removing external barriers.
Find an independent bookstore in your neighborhood and support the local economy. Click here to buy Fostering Sustainable Behavior from Amazon.com Return to Top Models of Change |
