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Business on the Earth: Three Scenarios

 

 

Today

Technozoic Tomorrow

 

Ecozoic Tomorrow

World View

Earth serves humanity

Earth serves the global, electronic network which controls humanity

 

Humans serve earth, life, each other;

Organizational Model

Well-oiled machine; ever higher silo

Advanced cybernetic interaction

Evolutionary universe and earth; living, dynamic un folding

 

Operational Values

• Single-minded pursuit of self-interest

• Reaction to opportunities

• Security through material acquisition

• Efficiency

• Compliance

 

• Elimination of obstacles to control

• Restraint of opportunities

• Revenge of the “nerds”

• If it’s possible, it’s “progress”

 

• Appreciative dialogue

• Creation of opportunities

• Partnership

• Harmony

• Differentiation

• Valuing of diversity

Market Model

Niches for competitive advantage

 

Wired for rapid access

Dialogue for mutual advantage

Career Model

Social skills plus technical competence

 

Technical competence

Learning skills with earth citizenship

Accountability

Financial bottom line

(Lip service to community values)

 

Financial bottom line;

Technical dominance

Profit, proactive citizenship, ecological responsibility

Chief Resources

Extraction from earth’s crust and habitats, fossil fuels, human beings

 

Anything to power cyber-organisms

Solar and hydrogen renewables, dynamic balance, creativity

Impact on the World

Most powerful institution on the planet

 

Dominant institution, all obstacles eliminated

Re-integration of world and earth

Impact on the Earth

Heading toward overshoot

Overshoot and collapse

Sustainability, reverence, local living economies

 

Challenge

Facing crucial choices

Controlling all choices

Supporting self-organization

 

Ralph Copleman, 2000, 2002                                                                                          

 

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