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Natural
Capitalism
Paul Hawken, Amory Lovins, and Hunter Lovins in a book entitled Natural Capitalism (Little Brown & Company 1999) provide an application of natural principles to business. The four measures of natural capitalism are 1. Biomimicry (Nature as model, measure, and mentor) as described above. 2. Investing in Natural Capital or supporting ecosystems that are being destroyed like forests, wetlands, etc. 3. Service and Flow Economy – Changing from an emphasis on producing things to an emphasis on the services provided by those goods, e.g. transportation rather than trucks and autos 4. Radical Resource Productivity or increasing the productivity of available resources up to ten times through increased efficiency. See the Natural Capitalism web site Buy this book from an independent bookstore in your neighborhood and support the local economy.
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